The lifespan of the average camera these days is only about three years.
Camera prices have fallen steadily over the past ten years, making cameras seem more affordable. But gone are the days when you have a format like Betacam SP that lasts for 10 to 15 years. Cameras are outmoded more quickly as new formats and features emerge. Everyone gets drawn into the latest fad in shooting, and that encompasses not only the camera but in many cases a host of accessories that may cost more than the camera itself. When you give up the debt that comes with gear ownership you are able to match the right tools to each job. In doing so you enable yourself to be a storyteller and not just a servant of the technology.
Ohio HD Video has many ideas and can help you accomplish your production goals. We welcome your calls and invite you to set up a time to visit our shop. We love to talk about the cameras and talk about workflow. We are happy to let you touch the cameras and get a real sense of how they will work in the field on your next project.
Scott Handel,
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